Eisai Co., Ltd. (Headquarters: Tokyo, President: Haruo Naito) will launch on June 24 CHOCOLABB PLUS, a tablet containing activated vitamin B2, which is a new product in the CHOCOLABB family of products.
CHOCOLABB PLUS is a vitamin B2 supplement for alleviation of skin roughness, acne, stomatitis, and it is also beneficial at times of physical fatigue. The product contains vitamin B2, an activated phosphate riboflavin sodium which is easily absorbed. Combined with vitamin B2, vitamins B1 and B6, the product improves skin and mucosal health. CHOCOLABB PLUS tablets come in a reduced size but contain more vitamin B1 and B6 than existing CHOCOLABB products. They are coated in an orange color using a natural coloring ingredient which reflects the image of CHOCOLABB. The product is easily dispensed with its convenient one-touch cap.
CHOCOLABB has been developed and improved in response to various consumer needs for more than 50 years since it was first launched in 1952. In a recent survey, 60% of women who take vitamin tablets reported suffering from skin roughness, acne, stomatitis and fatigue. CHOCOLABB PLUS was created with the needs of these consumers in mind.
Sales of the CHOCOLA family of products are forecast to be approximately 10 billion this fiscal year.
For additional information about CHOCOLA products and Eisai's other consumer health care products, please contact Eisai's Consumer Hotline.
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