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News Release

FOR IMMEDIATE RELEASE
June 23, 2003

Eisai Launches Activated Vitamin B2 Tablet,
CHOCOLARBB PLUS

Eisai Co., Ltd. (Headquarters: Tokyo, President: Haruo Naito) will launch on June 24 CHOCOLARBB PLUS, a tablet containing activated vitamin B2, which is a new product in the CHOCOLARBB family of products.


CHOCOLARBB PLUS is a vitamin B2 supplement for alleviation of skin roughness, acne, stomatitis, and it is also beneficial at times of physical fatigue. The product contains vitamin B2, an activated phosphate riboflavin sodium which is easily absorbed. Combined with vitamin B2, vitamins B1 and B6, the product improves skin and mucosal health. CHOCOLARBB PLUS tablets come in a reduced size but contain more vitamin B1 and B6 than existing CHOCOLARBB products. They are coated in an orange color using a natural coloring ingredient which reflects the image of CHOCOLARBB. The product is easily dispensed with its convenient one-touch cap.


CHOCOLARBB has been developed and improved in response to various consumer needs for more than 50 years since it was first launched in 1952. In a recent survey, 60% of women who take vitamin tablets reported suffering from skin roughness, acne, stomatitis and fatigue. CHOCOLARBB PLUS was created with the needs of these consumers in mind.


Sales of the CHOCOLAR family of products are forecast to be approximately yen10 billion this fiscal year.



For additional information about CHOCOLAR products and Eisai's other consumer health care products, please contact Eisai's Consumer Hotline.

Toll Free Number (in Japan) : 0120 - 161 - 454
Monday-Friday 9 a.m. - 6 p.m.
Saturday/Sunday/Holiday 9 a.m. - 5 p.m.