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News Release

FOR IMMEDIATE RELEASE
October 4, 2002

Eisai Launches BREATHE RIGHT R KIDS TYPE
Nasal Strips for Children of Age 5-12

Eisai Co., Ltd. (Headquarters: Tokyo, President: Haruo Naito) announced the launch of BREATHE RIGHT R KIDS TYPE, nasal strips for children, on October 7, another product in the BREATHE RIGHT nasal strip family of products which widen the nasal foramen.


BREATHE RIGHT R KIDS TYPE are colourful nasal strips decorated with stars for children ages five to twelve. One package contains a total of 12 strips in three colors, blue, purple and light green (4 strips in each color). BREATHE RIGHT R KIDS TYPE nasal strips are particularly beneficial during the change of seasons when it is difficult to maintain concentration or when it is difficult to sleep due to nasal congestion.


The various BREATHE RIGHT R products are nasal strips with plastic bands to improve nasal breathing. The arrow-shaped ends allow BREATHE RIGHT R nasal strips to stick fast to the nose, and the two bands of plastic in the BREATHE RIGHT R nasal strip in attempting to straighten gently lift the sides of the nose widening the nasal foramen, instantly making it easier to breathe. BREATHE RIGHT R nasal strips have been shown to improve airflow by approximately 30%. The nasal strip remains in place even in the presence of sweat or skin oils. The strip adhesive also exhibits a low level of skin irritation.


BREATHE RIGHT R has been manufactured and marketed in the U.S. and Europe by CNS Inc. (Headquarters: Minnesota, U.S., President: Marti Morfitt). Eisai is the exclusive marketer of BREATHE RIGHT R nasal strips in Japan.


Sales of the BREATHE RIGHT R group are forecast to be approximately yen1 billion this fiscal year.


BREATHE RIGHT KIDS TYPE


For additional information about BREATHE RIGHT R KIDS TYPE nasal strips and Eisai's other consumer health care products, please contact Eisai's Consumer Hotline.


Toll Free Number (in Japan): 0120-161-454
Monday-Friday 9 a.m. - 6 p.m.
Saturday/Sunday/Holiday 9 a.m. - 5 p.m.