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News Release

October 9, 2001


Tokyo (October 9, 2001) - Eisai Co., Ltd. of Tokyo (President and CEO: Haruo Naito) announced the launch of menthol-containing, BREATHE RIGHTR COOL nasal strips on October 10.

BREATHE RIGHTR COOL is another product in the BREATHE RIGHTR nasal strip family of products which widen the nasal foramen. BREATHE RIGHTR COOL contains micro-encapsulated menthol on the surface of the strip which is released by lightly scratching. Available sizes include regular, large and a new small size for children (ages 5 and above). The nasal strip remains in place even in the presence of sweat or skin oils. The strip adhesive also exhibits a low level of skin irritation.

BREATHE RIGHTR COOL nasal strips are particularly beneficial during the change of seasons when it is difficult to sleep due to nasal congestion; when snoring is caused by nasal congestion; and during sports to improve the intake of oxygen.

BREATHE RIGHTR is a nasal strip with plastic bands to improve breathing. The two bands of plastic in the BREATHE RIGHTR nasal strip attempt to straighten gently lifting the sides of the nose widening the space in the nasal foramen, instantly making it easier to breathe. BREATHE RIGHTR nasal strips have been shown to improve nasal breathing by approximately 30 percent.


For additional information about BREATHE RIGHTR nasal strips and Eisai's other consumer health care products, please contact Eisai's Consumer Hotline.

Toll Free Number (in Japan): 0120-161-454.
Monday-Friday 9 a.m. - 6 p.m.
Saturday/Sunday/Holiday 9 a.m. - 5 p.m.

Eisai has licensed, for sales in Japan, BREATHE RIGHTR nasal strips from CNS Inc. CNS Inc. (President & CEO: Marti Morfitt) based in Minneapolis, Minnesota, is a growing company that designs, manufacturers and markets consumer health care products, including the BREATHE RIGHTR nasal strip. CNS Inc. focuses on products that address important consumer needs within the aging well/self care market, including better breathing and digestive health. CNS' common stock is listed on the Nasdaq National Market under the ticker symbol "CNXS." More information about CNS and its products is available on the Internet at

Eisai Co., Ltd. is a research-based human health care company which discovers, develops and markets products in more than 30 countries. Through a global network of research facilities, manufacturing sites and marketing subsidiaries, Eisai actively participates in all aspects of the worldwide health care system. The company reported sales of over $2.9 billion in 2000 with approximately 14 percent of sales spent for research and development.

BREATHE RIGHTR is registered trademark of CNS Inc.