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News Release

FOR IMMEDIATE RELEASE
July 16, 2001

CHOCOLA BB(R) LIGHT, A 100 ml BOTTLE VITAMIN B2 DRINK
LAUNCHED BY EISAI

Tokyo (July 16, 2001) - Eisai Co., Ltd. of Tokyo (President and CEO: Haruo Naito) announced the launch of CHOCOLA BB(R) Light on July 16.


CHOCOLA BB(R) Light is a liquid drink and nutritional supplement promoting fat burning and increased energy. CHOCOLA BB(R) Light contains 15 mg of vitamin B2 and 1000 mg aminoethane sulfonic acid in a 100 ml bottle. The drink has an easy to consume passion fruits flavor and each 100 ml bottle contains only 34.1 calories.


After regulatory changes involving drug distribution, Eisai introduced CHOCOLA BB(R) Fresh in April of 2000. CHOCOLA BB(R) Light comes in a new 100 ml bottle and will be promoted in the mass media for use by a wide range of people.

Products in the CHOCOLA BB(R) Brand family have been designed to meet the varied needs of consumers

CHOCOLA BB LIGHT
  • Ingredients of each 100 ml bottle
    15 mg vitamin B2 sodium phosphate;
    5 mg vitamin B6;
    5 mg vitamin B1 nitrate;
    20 mg nicotinamide;
    1000 mg aminoethane sulfonic acid;
    50 mg caffeine;
    and propylene glycol, sodium benzoate, ethyl parahydroxybenzoate and flavorings as inactive ingredients.

  • Indication
    Nutritional supplement for physical fatigue during and after illness, loss of appetite, malnutrition, diseases with fever and exhaustion, and during pregnancy and lactation

  • Dosage and Administration
    Adults (15 years and older) : 1 bottle (100 ml) daily

  • Suggested Retail Price
    1 bottle 146 yen (excluding tax)

  • Manufacturer
    DAIICHI YAKUHIN KOGYO CO.

  • Distribution/Sales
    Eisai Co., Ltd.
For additional information about CHOCOLA BB(R) Light and Eisai's other consumer health care products, please contact Eisai's Consumer Hotline.

Toll Free Number (in Japan): 0120-161-454.
Monday-Friday 9 a.m. - 6 p.m.
Saturday/Sunday/Holiday 9 a.m. - 5 p.m.