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News Release

FOR IMMEDIATE RELEASE
September 4, 2000

EISAI LAUNCHES SAHNE MOIST GEL -A QUICKLY ABSORBING & REFRESHING CREAMY GEL-

Tokyo (September 4, 2000) - Eisai Co., Ltd. of Tokyo (President and CEO: Haruo Naito) announced the launch on September 4th , of SAHNE MOIST GEL, in the SAHNE skin care family of products.


SAHNE MOIST GEL contains natural type vitamin E and glycyrrhizinate dipotassium (an anti-inflammatory agent) as active ingredients. After applying SAHNE MOIST GEL, it is absorbed quickly by the skin and provides a dry skin moisture feeling. Since SAHNE MOIST GEL provides a light, non-sticky touch, it contributes to a comfortable moisture balance for the skin.


In addition to SAHNE MOIST GEL, two new renewal products are being introduced. The urea content of CHOCOLA SAHNE PLUS is a full twenty percent and offers increased protection and moisture for the skin. Also a medicated bath additive, SAHNE MEDICATED BATH ADDITIVE has been included into the SAHNE family of products and its packaging, content, and manufacturer's recommended resale prices have been changed from the previously sold product, KURTIME.


For additional information about SAHNE MOIST GEL, and the entire SAHNE skin care family of products, please contact Eisai's Consumer Hotline.


Toll Free Number (in Japan): 0120-161-454.
Monday-Friday 9 a.m. - 6 p.m.
Saturday/ Sunday/ Holiday 9 a.m. - 5 p.m.