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News Release

FOR IMMEDIATE RELEASE
July 6, 2000

EISAI LAUNCHES CHOCOLA BB PURE AN ACTIVE TYPE VITAMIN B2 PREPARATION WITH VITAMINS B6, B1, AND C

Tokyo (July 6, 2000) - Eisai Co., Ltd. of Tokyo (President and CEO: Haruo Naito) announced the launch of an active type vitamin B2 preparation, Chocola BB Pure on July 7.


Chocola BB Pure comes in a small tablet and contains vitamin B2 that assists in the metabolism of fat and vitamin C that assists in the recovery of skin wounds and rough skin. Chocola BB Pure utilizes vitamin B2 sodium phosphate which is rapidly absorbed by the body.


When studying late into the evening or participating in sports, and at times of cold and fever, vitamin B2 insufficiency often occurs resulting in increased stress on the skin and mucous membranes.


Vitamin B2, the principal ingredient in Chocola BB Pure, is effective for the alleviation or the relief of symptoms associated with pimples, rough skin, and stomatitis. And for usage as a supplement in times of physical exhaustion, and physical fatigue during and after illness.


Sales of Chocola Group are expected to reach 8 billion yen this business year.


For additional information about Chocola BB Pure and Eisai's other consumer health care products, please contact Eisai's Consumer Hotline.


Toll Free Number (in Japan): 0120-161-454.
Monday-Friday 9 a.m. - 6 p.m.
and Saturday/ Sunday/ Holiday 9 a.m. - 5 p.m.