CHOCOLA BB FRESH, A VITAMIN B2 DRINK LAUNCHED BY EISAI
Tokyo (April 17, 2000) - Eisai Co., Ltd. of Tokyo (President and CEO:Haruo Naito) announced the launch of CHOCOLA BB Fresh on April 17.
CHOCOLA BB Fresh is a liquid drink and nutritional supplement that contains vitamin B2 with high concentrations of other vitamin B combinations. The drink has an easy to consume peach flavor and each 50 ml bottle contains only 14.9 calories.
Reflecting recent regulatory changes, the marketing channels for drinks will be expanded focusing on the high demand from younger people and women (company survey research). CHOCOLA BB Fresh has been designed to meet the needs of consumers and marketing channels will be increased to include a wide variety of pharmacies, drug stores, and convenience stores.
For additional information about CHOCOLA BB Fresh and Eisai's other consumer health care products, please contact Eisai's Consumer Hotline.