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News Release

FOR IMMEDIATE RELEASE
April 17, 2000

CHOCOLA BB FRESH, A VITAMIN B2 DRINK LAUNCHED BY EISAI

Tokyo (April 17, 2000) - Eisai Co., Ltd. of Tokyo (President and CEO:Haruo Naito) announced the launch of CHOCOLA BB Fresh on April 17.


CHOCOLA BB Fresh is a liquid drink and nutritional supplement that contains vitamin B2 with high concentrations of other vitamin B combinations. The drink has an easy to consume peach flavor and each 50 ml bottle contains only 14.9 calories.


Reflecting recent regulatory changes, the marketing channels for drinks will be expanded focusing on the high demand from younger people and women (company survey research). CHOCOLA BB Fresh has been designed to meet the needs of consumers and marketing channels will be increased to include a wide variety of pharmacies, drug stores, and convenience stores.


Ingredients of each 50 ml bottle
Vitamin B2 sodium phosphate, 15 mg;
vitamin B6, 10 mg;
vitamin B1 nitrate 10 mg;
nicotinamide 20 mg;
Aminoethane sulfonic acid 500 mg;
caffeine, 50 mg;
and propylene glycol, sodium benzoate, ethyl parahydroxybenzoate and flavorings as inactive ingredients.
Indication
Nutritional supplement for physical fatigue during and after illness, loss of appetitie, malnutrition, diseases with fever and exhaustion, and during pregnancy and lactation
Dosage and Administration
Adults (15 years and older): 1 bottle (50 ml) daily
Manufacturer's Suggested Retail Price
1 bottle 190 yen (excluding tax)

For additional information about CHOCOLA BB Fresh and Eisai's other consumer health care products, please contact Eisai's Consumer Hotline.

Toll Free Number (in Japan): 0120-161-454.
Monday-Friday 9 a.m. - 6 p.m.
Saturday/ Sunday/ Holiday 9 a.m. - 5 p.m.