"KURTIME-MK", a Medicated Bath Additive Beneficial For Numerous Skin Disorders Including Eczema Launched By Eisai
Tokyo (September 4, 1997) - Eisai Co., Ltd. of Tokyo (President and CEO:Haruo Naito) today announced the September 5th launch of KURTIME-MK, a medicated bath additive containing fermented rice extract to the KURTIME family (HERB AND FLORAL) of bath additives.
KURTIME-MK is a concentrated medicated formulation of fermented rice extract and has the following beneficial effects when added to bath water: helps with skin moisturization by giving the skin a soft silky feeling, and relieves the symptoms associated with a variety of skin disorders including eczema.
KURTIME-MK contains the amino acids of fermented rice extract which is supplemented by liquid parrafin thus providing abundant skin moisturizing benefits.
In addition, KURTIME-MK, has a lighter refreshing fragrance with the fermented rice scent being almost totally disguised.
Sales objectives for KURTIME-MK for the September through March period are 200 million and those for the entire KURTIME family of bath additives 400 million.
For additional information about KURTIME-MK and the entire KURTIME product series, please contact Eisai*s Consumer Hotline. Toll Free Number (in Japan): 0120-161-454. Monday-Friday 9 a.m.-8 p.m. and Saturday/Sunday 9 am-5 p.m.
Eisai Co., Ltd. is a research-based human health care company which discovers, develops and markets products in more than 30 countries. Through its global network of research facilities, manufacturing sites and marketing subsidiaries, Eisai actively participates in all aspects of worldwide health care systems. The Company reported sales of $2.3 billion in 1996 with approximately 14 percent of sales spent on research and development.