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News Release

FOR IMMEDIATE RELEASE
August 25, 1997

"SAHNE LIP", a Lip Balm For the Prevention of Dryness Launched By Eisai

Tokyo (August 25,1997) - Eisai Co., Ltd. of Tokyo (President and CEO: Haruo Naito) today announced the launch of SAHNE LIP, a medicated topical preparation for the prevention of lip dryness.


SAHNE LIP fosters increased blood circulation and protects the lips with vitamin E nicotinate and prevents chapped and cracking lips with aloe extract.


Special Characteristics of SAHNE LIP
  • Vitamin E nicotinate (active ingredient) and aloe extract included in the formulation
  • natural herb fragrance
  • Can be used as base under lipstick
  • Not greasy or sticky

Sales objectives for the SAHNE LIP for the September through March period are yen200 million and those for the entire SAHNE family of skin care medications yen1.5 billion.


For additional information about the SAHNE LIP, please contact Eisai's Consumer Hotline. Toll Free Number (in Japan): 0120-161-454. Monday-Friday 9 am - 8 pm and Saturday/Sunday 9 am - 5 pm.


Eisai Co., Ltd. is a research-based human health care company which discovers, develops and markets products in more than 30 countries. Through its global network of research facilities, manufacturing sitesand marketing subsidiaries, Eisai actively participates in all aspects of worldwide health care systems. The Company reported sales of $2.3 billion in 1996 with approximately 14 percent of sales spent on research and development.