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News Release

FOR IMMEDIATE RELEASE
September 5, 2001

EISAI LAUNCHES CHOCOLA SAHNE(R)LOTION
A Treatment For Dry Itchy Skin

Tokyo (September 5, 2001) - Eisai Co., Ltd. (President and CEO: Haruo Naito), announced the launch on September 6 of CHOCOLA SAHNE(R) LOTION, a treatment for dry itchy skin containing ten percent urea.


CHOCOLA SAHNE(R)LOTION contains five active ingredients (urea, crotamiton, diphenhydramine, glycyrrhizinate dipotassium, and vitamin E), and these ingredients promote relief from itching, a high degree of skin moisturization, and improve skin dryness.


Since the product is a lotion, it can be easily used on itchy areas on the back, neck, chest, and legs.


CHOCOLA SAHNE(R)LOTION is recommended as a treatment for those cannot sleep due to dry itchy skin and for others also suffering from dry skin.



For additional information about CHOCOLA SAHNE(R)LOTION and Eisai's other consumer health care products, please contact Eisai's Consumer Hotline.


Toll Free Number (in Japan): 0120-161-454.
Monday-Friday 9 a.m. - 6 p.m.
Saturday/Sunday/Holiday 9 a.m. - 5 p.m.

Eisai Co., Ltd. is a research-based human health care company which discovers, develops and markets products in more than 30 countries. Through a global network of research facilities, manufacturing sites and marketing subsidiaries, Eisai actively participates in all aspects of the worldwide health care system. The company reported sales of over $2.9 billion in 2000 with approximately 14 percent of sales spent for research and development.