Vitamin E product Juvela 1955

Advertisement for Juvela, Japan's first commercial vitamin E product, which was launched in 1938. Juvela was developed by the Sakuragaoka Laboratory and marketed by Tanabe Motosaburo Store Co., Ltd. (now part of the Mitsubishi Tanabe Pharma Corporation). The ad's slogan adopted a straightforward approach: “New treatment for frostbite.”