Contraceptive vaginal suppository Sampoon 1951

Advertisement for Sampoon, a contraceptive vaginal suppository launched in 1948. R&D on what would later become Sampoon first began in earnest during Japan's baby boom at the end of World War II. The ad campaign helped to introduce a whole new lifestyle to Japan by promoting “planned parenthood” (in large print at the top), which was a relatively new concept at the time.