Press Release Archive


For Immediate Release: 4/21/2004


Gut and Gurgle U™ Begins Spring "Semester": New Adult Education Program Offers Knowledge About Acid Reflux Disease

Understanding What's Behind the Burn and Bitter Taste May Help Adults Better Manage Their Symptoms


Teaneck, NJ and Titusville, NJ - April 21, 2004 - Heartburn, regurgitation and belching are terms that conjure up sensations of discomfort and feelings of embarrassment. And while these symptoms are not pleasant to talk about, they occasionally come up in conversation, usually followed by the words “Excuse me.” Because such persistent symptoms may be the body's way of saying that something is wrong, they should not be ignored. It is important that people listen to their bodies and understand what may be triggering these warning signs. With this in mind, the program Gut and Gurgle U™ has been developed by Eisai Inc. and Janssen Pharmaceutica Inc., co-promoters of ACIPHEX® (rabeprazole sodium), to educate adults about the science of acid reflux disease, how the disease affects the body and what can be done to manage the condition. Adults can also learn more about Gut and Gurgle U and acid reflux disease through the new Web site - www.gutandgurgleu.com.

Heartburn is a part of history. From the ancient Egyptians to former U.S. presidents, the burn has been felt for centuries. Currently, more than 60 million Americans experience heartburn at least once a month. For some, the remedy is as easy as a change in diet, like avoiding spicy foods, or taking an antacid. For others, however, heartburn and regurgitation are persistent, chronic symptoms that return several times a week, if not every day. For these individuals, acid reflux disease, also known as gastroesophageal reflux disease (GERD), may be at the heart of their burn. Persistent heartburn occurring two or more days per week, despite dietary changes and treatment with various over-the-counter medications, is the most common symptom of GERD. It is a chronic condition that affects some 21 million Americans. Acid reflux disease needs to be diagnosed by a physician.

“The body - sometimes it's stinky. Sometimes it's c

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