EISAI COMMENCES ONLINE SALES OF FOOD WITH NUTRIENT FUNCTION CLAIMS IN JAPANLaunches JUVELA ZEITAKU POLYPHENOL to Support the Health of the Over Fifty Population

Eisai Co., Ltd. (Headquarters: Eisai, President & CEO: Haruo Naito) today commenced online sales of consumer health care products (Food with Nutrient Function Claims) in Japan with the launch of its debut product JUVELA ZEITAKU POLYPHENOL <Food with Nutrient Function Claims (Vitamin E)>, a dietary supplement to support the health of the over fifty population.

JUVELA ZEITAKU POLYPHENOL contains an ideal balance of polyphenols extracted from six different sources - black soy beans, grapes, blueberries, cacao, green tea and tomatoes - with natural Vitamin E^*1 added as an antioxidant^*2 to help maintain cell health. Polyphenols are a group of chemical substances found widely in the skin and seeds of fruits and various plants. It is reported that the extracted amount of polyphenols and their potential health benefit differs depending on the source, and because of this, it is said to be difficult for people to sustain an adequate intake through daily diet alone. Intended to supplement the everyday diet, JUVELA ZEITAKU POLYPHENOL provides a balanced source of polyphenols and supports overall health.

Upon the launch of JUVELA ZEITAKU POLYPHENOL, Eisai has established a customer service call center and a product website to handle orders and inquiries from its customers^*3. By delivering products directly to the general public through online sales, the company will have the opportunity to interact directly with consumers and their families, and make further contributions to addressing their diversified health care needs and increasing their benefits.