|FOR IMMEDIATE RELEASE
May 7, 2007
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Eisai Introduces “Chocola BB® Light 2” Vitamin B2 Drink
A New Drink with Enhanced Formula and Reduced Calories
Eisai Co., Ltd. (Headquarters: Tokyo, President & CEO: Haruo Naito) announced the launch of “Chocola BB® Light 2”, a new 100 mL vitamin B2 drink.
The “Chocola BB® Light 2” will be available on the market from May 8 as the latest product in the “Chocola BB®” drink series, the Eisai's core nutritional drink brand that contains vitamin B to support “TCA cycle” (an energy production system in a human body). The “Chocola BB® Light 2” is an upgraded version of the “Chocola BB® Light” which was originally introduced in 2001.
The new formula of the “Chocola BB® Light 2” contains vitamin B2 which supports metabolism of fat and smoothes the action of the “TCA cycle”, while adding amino acids (L-arginine hydrochloride, L-lysine hydrochloride) to promote further metabolism of fat which reduces symptoms of fatigue. In addition, the calories of the new drink have been cut down by 76% to 4.5 kcal per bottle, maintaining the same nutritional function and the flavor.
Eisai focuses on women's health care support through the “Chocola BB®” drink series. Since the Japanese regulatory changes involving drug distribution in 1999, Eisai has been extending the brand including “Chocola BB® Fresh”, “Chocola BB® Light”, “Chocola BB® Royal”, “Chocola® FE Care” as well as “Chocola BB® drink II” launched in 2004.
With this extension of “Chocola BB®” drink series, Eisai is committed to supply high quality consumer healthcare products and contribute to the various needs of our customers.
[Please see the following note for the product information and image]
Corporate Communications Department
Eisai Co., Ltd.
< Note to Editor >
- Product Name : “Chocola BB® Light 2” (Quasi drug)
- Active Ingredients :
15 mg vitamin B2 sodium phosphate;
5 mg vitamin B6;
5 mg vitamin B1 nitrate;
20 mg nicotinamide;
500 mg taurine;
50 mg aminoacetic acid;
100 mg L-arginine hydrochloride
100 mg L-lysine hydrochloride
50 mg caffeine monohydrate;
- Inactive Ingredients :
sodium benzoate, citric acid, sodium citrate, ethyl parahydroxybenzoate, flavoring, acesulfame K, DL-alanine, erythritol, sucralose, stevia extract, propyl gallate,DL-malic acid
- Indication :
Nutritional supplement for physical fatigue during and after illness, loss of appetite, malnutrition, diseases with fever and exhaustion, and during pregnancy and lactation.
- Dosage and administration :
Adults (15 years and older) : 1 bottle (100 mL) daily
- Suggested Retail Price (including tax) :
153 yen per bottle
- Manufacturer : DAIICHI YAKUHIN KOGYO CO.
- Distribution/Sales : Eisai Co., Ltd.
Chocola BB® Light 2 Product Image