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News Release

FOR IMMEDIATE RELEASE
October 17, 2002

Eisai Launches DENTAKER DENTAL RINSE and
DENTAKER MEDICATED TOOTH PASTE
for Prevention against Periodontal Diseases

Eisai Co., Ltd. (Headquarters: Tokyo, President and CEO: Haruo Naito) announced the launch of DENTAKER DENTAL RINSE (a quasi-drug product) and DENTAKER MEDICATED TOOTH PASTE (a quasi-drug product) on October 18. These products are in the DENTAKERE pharmaceutical drug product family of products for periodontal health.


DENTAKER DENTAL RINSE is a concentrated liquid dentifrice. One 45 ml bottle contains about 50 doses. DENTAKER DENTAL RINSE quickly spreads in the mouth with anti-inflammatory and anti-bacterial active ingredients and fights bacteria that cause periodontal inflammation (pyorrhea) and gingivitis, and prevents unpleasant breath odors. DENTAKER DENTAL RINSE contains shellac (a natural polishing ingredient) which coats the surfaces of teeth and prevents germs from growing. DENTAKER DENTAL RINSE comes in a handy and portable package, and its bottle cap can be used as a cup.


DENTAKER MEDICATED TOOTH PASTE is a tube-type packaged medicinal toothpaste containing ingredients with anti-inflammatory, anti-bacterial, and dental tartar prevention properties, shellac (a natural polishing ingredient) and propolis (a flavoring additive). DENTAKER MEDICATED TOOTH PASTE prevents periodontal inflammation (pyorrhea) and gingivitis, and freshens the mouth.


Sales of DENTAKER group are forecast to be approximately yen400 million for this fiscal year.


DENTAKER E (pharmaceutical drug product) is a medicine for internal use and relieves gum bleeding, swelling and bad breath, contains anti-inflammatory enzymes and three vitamins (vitamin E, C, K1) which maintain healthy gums.

DENTAKE DENTAL RINSE DENTAKE MEDICATED TOOTH PASTE

For additional information about DENTAKER DENTAL RINSE, DENTAKER MEDICATED TOOTH PASTE and Eisai's other consumer health care products, please contact Eisai's Consumer Hotline.


Toll Free Number (in Japan): 0120-161-454
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Saturday/Sunday/Holiday 9 a.m. - 5 p.m.