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News Release

FOR IMMEDIATE RELEASE
September 1, 1999

REFORMULATED SAHNE CREAM AND SAHNE SKIN MILK IN REDESIGNED PACKAGING LAUNCHED BY EISAI

Tokyo (September 1, 1999) - Eisai Co., Ltd. of Tokyo (President and CEO: Haruo Naito) today announced the launch of the reformulated skin medications, SAHNE CREAM and SAHNE SKIN MILK with redesigned packaging.


The reformulated SAHNE CREAM and SAHNE SKIN MILK now contain natural type vitamin E and glycyrrhizinate dipotassium (an anti-inflammatory agent) as active ingredients.


In addition, SAHNE CREAM contain lecithin, derived from soybeans, which preserves moisture in the hands and skin and prevents rough dry skin. SAHNE CREAM comes in three different size containers with the 28 g tube size having a convenient one touch cap. SAHNE SKIN MILK, a refreshing milky type lotion, protects rough dry skin and preserves the health of cleansed skin.


SAHNE CREAM and SAHNE SKIN MILK both come in newly redesigned packaging. The packaging for SAHNE SKIN LOTION has also been redesigned giving the entire family of SAHNE skin care products a uniform design. An advertising campaign for the new products will begin in late October.


For additional information about SAHNE CREAM, SAHNE SKIN MILK, and the entire SAHNE skin care family of products, please contact Eisai's Consumer Hotline. Toll Free Number (in Japan): 0120-161-454. Monday-Friday 9 a.m. - 8 p.m. and Saturday/Sunday/Holiday 9 am - 5 p.m.


Eisai Co., Ltd. is a research-based human health care company which discovers, develops and markets products in more than 30 countries. Through a global network of research facilities, manufacturing sites and marketing subsidiaries, Eisai actively participates in all aspects of the worldwide health care system. The company reported sales of over $2.3 billion in 1998 with greater than 15 percent of sales spent for research and development.